Eisenberg: "I Don't Want to Be Associated with Zuckerberg"

Actor Jesse Eisenberg, who portrayed Meta CEO Mark Zuckerberg in the 2010 film The Social Network, has expressed his discomfort with being linked to the real-life figure. In an interview with BBC Radio 4's Today programme, Eisenberg stated that he no longer wants to be seen as "someone associated with someone like that."

Commenting on Zuckerberg’s recent actions, particularly Meta's controversial decision to stop using independent fact-checkers on Facebook and Instagram, Eisenberg said, "It’s problematic... taking away fact-checking... making people who are already threatened more vulnerable." He also expressed concern about the broader consequences of Zuckerberg's influence, noting the safety risks to those already in danger.

In a shift away from third-party moderation, Meta introduced "community notes," a system where users can comment on the accuracy of posts. Zuckerberg defended the move, claiming third-party moderators were "too politically biased" and emphasizing the need to return to "our roots around free expression."

Eisenberg, however, remains worried. He criticized tech billionaires for using their immense wealth to "curry favor with somebody who's preaching hate." Eisenberg’s concerns were amplified by his personal life, noting that his wife, a disability justice educator, faces challenges due to the political climate, which, in his view, has worsened since these changes.

Meta’s decision aligns with efforts by Zuckerberg and other tech executives to improve relations with then-President Donald Trump, who had criticized Meta's fact-checking policies. After these changes, Trump expressed approval, stating that Meta had "come a long way." The same week, Trump signed a legal settlement with Meta, resulting in a $25 million payout after suing the company over the suspension of his accounts following the January 6 Capitol riots.

Amid this, Eisenberg is also promoting A Real Pain, a film he wrote, directed, and stars in. The comedy-drama follows two cousins visiting Holocaust sites in Poland to honor their late grandmother. The story, based on Eisenberg’s real-life aunt, juxtaposes the struggles of modern life against the backdrop of history's horrors. The screenplay has earned an Oscar nomination, as has co-star Kieran Culkin.

Eisenberg reflected on the gravity of the subject matter, stating that grandchildren of Holocaust survivors should feel a profound sense of gratitude. He also emphasized the importance of humor in the film, explaining, "It would be so sanctimonious without any humor in it."

Eisenberg, who was previously nominated for an Oscar for his role as Zuckerberg in The Social Network, continues to use his platform to address both personal and global issues.